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World Cup in 3D?

The likes of Sony, LG and Samsung are all expected to announce that 3D televisions will be available for sale in the States and Britain in a matter of months, after unveiling prototypes a year ago.
It is unclear when the ESPN broadcasts will be available outside of the States, but an ESPN spokesman said it was unlikely to be available to British viewers until after the World Cup.

Viewers will not only need to invest in an expensive new television, they will also need to wear special dark glasses to enjoy the full experience.
3D content became ever more popular during 2009, with some of the most popular films, notably Up and Avatar, enjoying great success at the box office. But 3D in people's homes has never taken off because of the special equipment involved.

Gary Shapiro, the chief executive of the Consumer Electronics Association, said the ESPN announcement could trigger an explosion of interest in 3D televisions, in a way that high definition televisions started to take off six years ago when broadcasters committed to the format. "This is a turning point for 3D," he said.