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The Start of the Female Century

"The 2010 Flux Trends Review conference will cut through the clutter and table dominant trends for marketers, strategists, corporate executives and media to mine for insights and business opportunities," says Chang.

Chang believes, for example, that the global financial crisis and ensuing recession of 2009 have made us more aware of our actions (their impact and responsibility we need to take), to our business practices, the planet and our fellow human beings. It has shifted our thinking from a self-centred "me" era, to an era of "us" and "we".

Retrenchments, or threat thereof, have forced people to question their life's motives, embarking on a search for purpose. This soul-searching has also resulted in a much-needed empathic movement around the world. Archetypal feminine principles such as caring for the home and the family are coming into play; this is the start of the Female Century ...

The 2010 Flux Trends Review powered by BlackBerry takes place at UJ Theatre (Kingsway campus) on Thursday 25 February, and costs R2280 (inclusive of VAT). Bookings are now open. Go to www.fluxtrends.co.za  for more information.